This episode is part two of my series about what I learned talking to 586 roofers over the phone in the course of two months. In the previous episode we talked about the differences between roofing companies who feel like their business is running them and roofing companies who feel like they’re running their business. In this episode, we’ll be talking about what I’m looking for when I take on a client, and the differences between roofing companies who have a clear vision and those who don’t.
Highlights of today’s episode include:
- Not all leads are created equally. But what makes them different?
- The gap method
- Why commissions are a marketing expense
- The 50% commission story
- The importance of having processes that can be scaled up